ICANN (Internet Corporation for Assigned Names and Numbers) helps consumers in several ways:

1. Ensuring Stability and Security of the Domain Name System: ICANN's primary role is to manage and coordinate the domain name system (DNS) which is a critical component of the internet infrastructure. By ensuring the stability and security of the DNS, ICANN helps to protect consumers from potential security risks such as phishing attacks and domain hijacking.

2. Promoting Competition: ICANN is responsible for overseeing the introduction of new generic top-level domains (gTLDs) which provides businesses and consumers with more options for domain names. This increased competition helps to keep domain registration prices low and provides consumers with more choices when it comes to selecting a domain name.

3. Resolving Disputes: ICANN has developed a dispute resolution process called the Uniform Domain-Name Dispute-Resolution Policy (UDRP) which allows consumers to resolve disputes over domain names without having to go to court. This process provides a quicker and more cost-effective solution for consumers who may be affected by domain name disputes.

4. Providing Information: ICANN provides information to consumers about the domain name system and how it works. This information helps consumers to make informed decisions when it comes to registering domain names, selecting domain registrars, and understanding their rights and responsibilities as domain name holders.

Overall, ICANN plays an important role in ensuring that consumers are protected when it comes to the domain name system and the internet infrastructure as a whole.