A good lead generating website is one that is designed to capture the attention of potential customers and convert them into leads. Here are some elements that can help make a website effective at generating leads:

1. Clear and Compelling Value Proposition: A website should have a clear and compelling value proposition that tells visitors why they should choose your product or service over others. It should be immediately visible on the homepage and should clearly communicate the benefits of your product or service.

2. Eye-Catching Design: A website should have a visually appealing design that is easy to navigate. It should also be optimized for mobile devices as an increasing number of users are browsing the internet from their smartphones.

3. Strong Call-to-Action (CTA): A website should have strong and clear calls-to-action that encourage visitors to take action. This could be in the form of a signup button, a contact form, or a phone number that visitors can call to get more information.

4. Valuable Content: A website should have valuable content that provides visitors with the information they need to make an informed decision. This could be in the form of blog articles, whitepapers, case studies, or videos.

5. Optimized Landing Pages: A website should have optimized landing pages that are specifically designed to convert visitors into leads. These pages should be focused on a single goal and have a clear and concise message.

5. Lead Capture Forms: A website should have lead capture forms that are easy to use and strategically placed throughout the site. The forms should ask for the minimum amount of information needed to qualify the lead and should clearly communicate the benefits of filling out the form.

6. Social Proof: A website should have social proof in the form of testimonials, reviews, or case studies. This can help build trust with potential customers and encourage them to take action.

7. Analytics and Tracking: A website should have analytics and tracking tools in place to measure the effectiveness of different lead generation strategies. This can help you identify what's working and what's not and make data-driven decisions to improve your lead generation efforts.