What is Copywriting?
Copywriting is the powerful process of writing words, also known as "text" or "copy" that ultimately persuades readers to take desired actions. Working with experienced and successful copywriters is a must for all businesses and is a critical component for executing all of your web-based strategies. Click-bait titles or slick sensational captions may deliver on clicks, but it will take much more to create customers out of your audience. Although copywriting is a creative medium, as part of a marketing team, a website copywriter works to convince your audience that they need your product or your business in their lives. We achieve this by telling a compelling story. In the world of website development, a well-told story pulls your audience in with words that influence, clarify, cultivate and elevate.
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Customers who choose to enroll in a RiviWeb digital marketing monthly package have the potential to save up to 35% in comparison to buying individual services separately.
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For Web Design
Sometimes you need copywriting that will drive action immediately. This type of copywriting is "Direct Response Copywriting". For example:
- Twitter ads designed for clicks
- Billboards designed to make you visit
- Landing pages designed for email signup
- Product descriptions designed for "Add to Cart" clicks
No matter what, successful copywriting reflects on the familiarity of readers to catch and keep their attention. A well-thought-out copywriting plan with RiviWeb can convert casual readers into loyal customers. Click here to read more about website design with RiviWeb™.
For SEO
Not every type of copywriting is designed to drive an immediate action (imagine if every blog post you read tried to get you to buy something immediately, that would be so annoying!) Sometimes copywriting is doing the soft sell with SEO strategy and simply being the most informative. At RiviWeb™ we have discovered that taking our clients to the top of the page means adhering to some basic principles of SEO. A search engine's job is to refer users to websites and content that is the most relevant to what the user is looking for. Accurate authority, high-quality content, and excellent performance or user experience all determine website relevancy. Therefore writing copy that people find useful is like Internet gold, because useful content is then shared in blogs, Twitter feeds, etc., and with time, Google picks up on these optimizing authority signals.
For Branding
No matter what kind of business you have, the readers who will help drive your business forward are not robots; they are real people who crave real stories with creativity and emotion. That's why copywriting for branding with RiviWeb™ means that we never settle with the monotonous and formal invitation that you find by the millions online. Nope. We like to reel them in with plenty of funny puns, clever quips, and the most memorable phrases! RiviWeb™ is sure to manifest the most unique brand voice for your business… the kind of brand that hits you hard and Wham! - gets stuck in your head like one of those "Wake Me Up Before You Go-Go" 80's songs. Our branding copywriters make sure to maintain a consistent brand voice to sustain the connection with your readers. Bottom line: selling your business on a web-based platform is no different than telling the best campfire story: we have to do whatever it takes to make it the most popular one with pearls of truth and wisdom. You can rest assured that the creative and branding team at RiviWeb can craft and maintain your authentic brand story.
