Here are some strategies you may consider in order to help increase the engagement and visibility of social media posts.

1. Use engaging visuals: A picture is worth a thousand words. Adding visually appealing images, videos, or graphics can attract the attention of your audience and increase their interest in your post.

2. Write compelling captions: Captions are an essential component of your social media posts. Try to write captions that are informative, entertaining, and relevant to your audience. Make sure your captions are concise, clear, and easy to read.

3. Post consistently: Posting regularly can help you stay in front of your audience's mind and increase your brand's visibility. Make sure you create a content calendar to schedule your posts and avoid inconsistency.

4. Use hashtags: Hashtags help categorize your posts and make them discoverable to people who are searching for content related to your niche. Use relevant hashtags in your posts, and avoid overusing them.

5. Engage with your audience: Respond to comments, messages, and mentions promptly. Ask questions, encourage feedback, and create a community around your brand. The more engagement your posts generate, the more likely they are to be seen by a larger audience.

6. Collaborate with other brands: Partnering with other brands or influencers in your industry can help you reach a broader audience and gain more followers. Collaborations can take many forms, such as guest posts, co-branded campaigns, or shoutouts.

7. Boost your posts: Most social media platforms offer advertising options that allow you to boost your posts to a larger audience. Boosting your posts can be an effective way to increase likes, shares, and comments. However, be sure to target the right audience and set a reasonable budget for your ads.

Remember, building a loyal following on social media takes time, effort, and patience. Focus on creating quality content that adds value to your audience, and the likes will come naturally.