There are many reasons why businesses and organizations should prioritize UX design in their products and services. Here are some of the top reasons to use UX design:

1. Improved User Satisfaction: UX design helps to create products and services that meet users' needs and expectations, leading to higher user satisfaction.

2. Increased User Engagement: UX design can create engaging and immersive experiences that keep users engaged and increase their time spent on the product or service.

3. Better Conversion Rates: UX design can help to optimize the user journey, making it easier for users to convert and take desired actions such as making a purchase or signing up for a service.

4. Reduced Development Costs: UX design can help to identify and address usability issues early on in the design process, reducing the need for costly redesigns and iterations.

5. Increased Brand Loyalty: UX design can create a positive brand perception and improve user loyalty, leading to increased customer retention and repeat business.

6. Competitive Advantage: UX design can help to differentiate products and services in a crowded market, giving businesses a competitive advantage and increasing their market share.

7. Improved Accessibility: UX design can help to create products and services that are accessible to a wider range of users, including those with disabilities or other accessibility needs.

Overall, UX design is a critical aspect of product and service design that can lead to a range of benefits, from improved user satisfaction and engagement to increased conversions and brand loyalty.